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Have the Conservatives given up on winning a majority? Not according to their...
When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it was a clear signal that the Conservatives have no intention of winning a...
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Target Talk: Labour hitting their marks
There are two new ad types Labour have started running, which are less sexy than some of the persuasion work but are hugely important. The first ad type is aimed at people highly likely to be...
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Conservatives target older votes with attacks on Labour’s commitment to Royal...
People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout rates by age are accounted for. This research compiled, by the Centre for Policy Studies and...
View Article10 social media tactics for election TV debates
The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the campaigns’ digital teams might be doing to prepare: 1/ Creating a ‘backstage’ clip to run...
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Terrible SNP party election broadcast
The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and for good reason. Watch the SNP’s new party political broadcast! We’re asking you to vote for a...
View ArticleJon Richardson in a bath explaining Sunak’s hedge fund career
The Labour Party have released the best election advert of the campaign so far. It features famous comedian Jon Richardson aping the “Margot Robbie in a bath” scene from the blockbuster movie The Big...
View ArticleLiberal Democrat’s Party Election Broadcast – Ed Davey‘s story
This is one of the best party election broadcasts you’ll see. In their first election broadcast, the Liberal Democrats present Ed Davey in a highly personal light, as part of a strategic effort to...
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The Tories’ Big Red Pig
The Conservatives have been running lots of different advertisements all of which use the same mnemonic – a big red piggy bank. The mnemonic is a shorthand for the large amount of money that the...
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Proving the effectiveness of election advertising
Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts. The standout performer was a Labour advert featuring...
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Conservatives broaden their attacks
The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of ads Ed Miliband, David Lammy and Angela Rayner are featured. The ads use the...
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Labour’s persuasion message varies by audience
The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old voters who likely voted Tory the last few general elections: they’ve been described...
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Reform UK’s Party Election Broadcast: a bold rejection of the status quo
In a striking, creative and unconventional move that has created a huge amount of earned media, Reform UK has released a party election broadcast that is as audacious as it is simple: six words on a...
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Rachel Reeves fronts new poster campaign
The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what does this tell us? In a general election campaign, using different message...
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Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are distinct strategies behind ads that seek to persuade voters...
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Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast
The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader Keir Starmer. My parents always took us to this...
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Labour’s eve of poll push
As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the evening before polling day. For Labour, currently enjoying a significant lead in the...
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The Labour Party’s advertising in the 2024 general election
The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it was time for a change because the Conservatives were chaotic, divided, had run...
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The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and too frequently making claims that lacked credibility. Their...
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Trump has perfected politics as performance
The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a deeper truth that election campaign professionals should take seriously. Politics, much like...
View ArticleHas Harris already cut her first ad?
A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has recently resurfaced, highlighting its enduring relevance. The ad’s core...
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