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Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast
The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader Keir Starmer. My parents always took us to this...
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Labour’s eve of poll push
As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the evening before polling day. For Labour, currently enjoying a significant lead in the...
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The Labour Party’s advertising in the 2024 general election
The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it was time for a change because the Conservatives were chaotic, divided, had run...
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The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and too frequently making claims that lacked credibility. Their...
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Trump has perfected politics as performance
The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a deeper truth that election campaign professionals should take seriously. Politics, much like...
View ArticleHas Harris already cut her first ad?
A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has recently resurfaced, highlighting its enduring relevance. The ad’s core...
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Kamala Harris is running the incumbent’s narrative
Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re either a challenger and you argue it’s time for a change. Or you’re an...
View ArticleKamala Harris’s first TV ad of 2024 Presidential campaign
Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a classic incumbent campaign narrative in that she highlights the threat posed by...
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Priti Patel’s leadership campaign: the unity candidate
Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party Leadership Contests in Britain from Macmillan to Blair”, a theory of...
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Kemi Badenoch: the new generation candidate
Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. A very successful narrative for a new generation candidate...
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