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NZ Labour slogan: Better Starts Now
New Zealand Labour has launched its 2026 general election campaign slogan: “Better starts now.” It’s a pretty good slogan. It’s a creative take on the classic challenger positioning of “it’s time for...
View ArticleThe Rise of Political Influencer Marketing
In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging as a powerful tool for political communication. Why are...
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Reform UK launches attack ads against Burnham in Makerfield by-election
Reform UK have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield....
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Labour Together rebrand as Think Labour
There’s a lot to like about the new Think Labour visual identity. After months in which Labour Together became associated with factionalism, donation controversies and briefing scandals, this rebrand...
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Labour’s devolved & local election get-out-the-postal vote campaign
Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Creatively, Labour’s ads lean into a soft,...
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A Weird Slogan Choice from Reform UK
Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious: it’s simply not true in any direct sense. A vote in May, in a set of devolved and local...
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Why is “The Misleading Times” Landing on MPs’ Desks?
MPs are learning how it feels to be a Gorton & Denton resident today. A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. Reform Political...
View ArticleHow Labour Can Win the ‘Progressive Primary’
We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in the build-up to a final contest against Reform UK. This isn’t a...
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The Progressive Squeeze in Gorton & Denton
The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem like a two-horse race between themselves and Reform UK. The Progressive Squeeze...
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The Chancellor meets Ellis-Bextor
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, human conversation gets Reeves access to a culturally...
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“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential
“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood 2026 as a presidential contest between Sarwar and Swinney. As...
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Labour’s new North Star: the cost of living crisis
For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent delivery of national renewal. However, this narrative doesn’t...
View ArticleInside the Numbers with Labour’s Polling Pro Peter McLeod
I recently had the immense pleasure of interviewing Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour’s 2015 and 2024 general election campaigns, for...
View ArticleTrade Unionism in The Attention Economy, with Declan Seachoy
Trade unions have a brand problem. For some people trade unions feel distant and old-fashioned, but for others – particularly younger people – they have no perception or understanding of unions at...
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Lucy Powell for Deputy Leader campaign branding
Lucy Powell’s is standing for Deputy Leader of the Labour Party and her candidate branding is nicely done. It must be said – it’s fairly basic – but it does the job of positioning her as a change...
View ArticleThe science of attack ads with Professor Travis Ridout
In the latest episode of The Political Marketing Podcast, I had the pleasure of speaking with Travis Ridout, the Distinguished Professor and Director of the School of Politics, Philosophy and Public...
View ArticleSegmenting Broken Britain with Luke Tryl from More In Common
In the latest episode of The Political Marketing Podcast, I sit down with Luke Tryl, the UK Director of More in Common. Luke has had a fascinating career across government, politics and the third...
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Labour’s personal attacks on Farage will backfire (they should take the...
In the last couple of days, the Labour Party and the Conservatives have both posted attack ads aimed at Nigel Farage and Reform UK, but with very different strategies. The Tories have got the better...
View ArticleThe Future of Digital Campaigns with Sam Jeffers
In this week’s episode of The Political Marketing Podcast, I sit down with a true trailblazer in the field of political advertising, Sam Jeffers. Sam is the founder of Who Targets Me, a transparency...
View ArticleHow digital revolutionised UK political campaigns; a look inside the digital...
In the latest episode of The Political Marketing Podcast I had the pleasure of a fascinating conversation with Tom Edmonds, a leading election campaign practitioner and co-founder of digital...
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